Ken Block

As an entrepreneur, in 1994 Ken founded DC Shoes and in 2010, the clothing and media company, Hoonigan. As a car driver, the Gymkhana franchise has racked up close to 700 million views to complement his decorated career as a rally car racer. His drive and vision are a testament to his success across business and sport and we welcome him to the 100% roster of Vision/aries.

“Working with a brand like 100% is such an incredible opportunity,” said Ken Block. “As an athlete that expects a lot from the gear I need to do the fun stuff I do, I understand the need to trust your gear and partners. 100% products have always delivered for me and being part of this brand and future product collaborations is really rad.”

Founder and CEO of 100%, Ludo Boinnard commented “It takes vision to forge a career in business and racing like Ken has done and we are thrilled to work with him collaboratively in the future as a 100% Visionary.”