100% Cycling

100Percent® Cycling gear is built for riders who demand performance in every pedal stroke. Trusted by world-class athletes, our technical line of jerseys, shorts, bibs, base layers, gloves and sunglasses delivers precision, comfort, and protection—from road to gravel and every ride in between. With lightweight fabrics and technical fits, 100Percent is the choice for those who give 100%.

100Percent® cycling gear is built for riders who push the limits—on road, off road, and anywhere in between. From technical apparel and sport performance sunglasses to ventilated helmets and comfortable gloves, every piece is engineered for speed, comfort, and control. Designed with lightweight materials, advanced safety systems, and rider-focused innovation honed through years of elite experience, 100Percent gear delivers uncompromising performance. Whether you're training, racing, or riding for the pure joy of it, breathable fabrics regulate temperature, lenses sharpen clarity, and protection systems keep you focused on the ride ahead.