The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross.

The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross.

How much effort do you give?

Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line:

How much effort
do you give?

100% classic moto footage.

The Spirit of Racing

100% Racing

Whether it’s a championship on the line or everyday life:

If you aren’t
giving it 100%
you will
regret it!