Aircraft Carbon MIPS

The premier Carbon Downhill MTB Helmet from 100% has landed.

The AIRCRAFT CARBON helmet features the MIPS Brain Protection System; a helmet-integrated, low-friction layer designed to reduce rotational motion transferred to the brain from angled impacts to the head.

LTD Bruni Armega 2020

Designed with the 5-time World Champion and one of our original family members, Loic Bruni, we knew that his goggle had to represent everything Loic stands for. The most dominant rider in recent history fears away from nothing, with his bold take on life and riding and nor does the Loic Bruni Limited Edition Armega. Hand painted with Loic’s favorite Candy Red Metallic and Chrome paint, this one of a kind goggle pulls out all the stops including chrome logos and a raised Silicone Bruni Signature on the strap – truly one of a kind. 

The R-Core 2020

Durability and Mobility.

This glove is equipped with snag-resistant stretch fabric, just the right amount of TPR coverage and sleek design details to provide the all-around comfort you'd expect from a performance product.

100Percent MTB.

The Fortis

Our only non-slip on design, the FORTIS features a protective shell for abrasion resistance and Level 1 impact protection to stand up to all your particularly downhill riding needs.

Fast Essentials - 100% Casual

Look good off the bike with our premium line of casual sportswear.