The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross.
Today, as the brand's awareness grows again in Motocross, on Downhill slopes, MTB tracks, Baseball fields, amongst runners and road cyclists 100% is inspiring a whole new generation of racers and asking them the original tag line:
How much effort do you give?
