World’s Fastest Triathlete, Gustav Iden, joins the 100% Family!

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World’s Fastest Triathlete, Gustav Iden, joins the 100% Family!

Written by: TJ Bottom


We are excited to announce a new long-term partnership with the #1 Triathlete in the World, Gustav Iden. The 25-year-old Norwegian is recognized as the premier face of the next generation of triathlon.

Iden adds to the growing family of exceptional athletes at 100%, adding an impressive and evolving list of triathlon accomplishments —  including holding the current title of PTO World No. 1 triathlete. Also featured on Iden’s athletic resumé of achievement is two winnings of the Ironman 70.3 World Championships, championing the prestigious event in 2019 and 2021. The Norwegian’s prowess was further displayed by a stunning debut performance over the full distance at IRONMAN Florida in November 2021.  His first competition in 100% eyewear will be in St. George, Utah, on May 7 for the IRONMAN World Championships.

We are honored that Gustav chose to partner with 100% in providing premium eyewear to help him achieve his goals in 2022 … and beyond. 

Welcome to the 100% family, Gustav!

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