What does it mean to give 100%?

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With great tenacity and hard work, legends of the past built the foundation for our future. A new generation emerges to carry our torch onward.

The roots of 100% date back to 1982 when the superstars of Motocross wore the original 100% logo as a badge of honor on their race gear and helmets. Since the resurgence of the brand in 2012, the family of athletes and loyal supporters has grown exceedingly, but the common principles and effort to give 100% in everything we do carries on.

At 100% we are dedicated to celebrating the individual that gives life their all. It is bigger than winning, and true greatness extends far beyond the field of competition.

At the end of each day, the question remains: How much effort do you give?

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