Welcome Max Palm

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Welcome Max Palm

Written by: Liam Barrett


100% is pleased to announce the newest addition to our snow team, Max Palm. The young ski phenom, from Sweden, has been taking the Freeride World Tour by storm. After dominating performances as a junior, Palm stepped up to the World Tour in 2022 as a wild card. He then won in Baqueira Beret and finished second at Kicking Horse last year. Palm has been at the forefront of a new generation of skiers, who have been redefining freeride skiing.

Max Quote:
“I couldn’t be more happy to start this new adventure, I feel that 100% and I have the same style and feeling. I’m excited for the future and I know I will accomplish my many goals with the support of clear vision through their revolutionary new snow goggles.”

Max Palm is joining an already established 100% roster of Olympic and X games
medalists, Zoi Sadowski-Synnott, Nico Porteous, Laurie Blouin, and Dusty Henricksen.


For 100%, the addition of Max Palm to the team only made sense, since at Palm’s
young age, he is only just getting started. Look for Max to debut the newly released Norg and Snowcraft goggles at Baqueira Beret, Freeride World Tour Round 1 at the end of January.

“Max represents the style, personality, and raw skiing talent that inspires and motivates our team here at 100%. We are excited to work with Max to develop products elevating the experience of all who venture to the mountains.”

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