Welcome Ken Block Our Newest Visionary

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As founder of DC Shoes, he ignited the skate footwear industry and then evolved into one of the most exciting rally drivers and content creators in the world...a true visionary and an example of someone who gives 100% in life.

We look forward to working with Ken on collaborative products and projects in the future.

“Working with 100% is such an incredible opportunity,” said Ken Block. “As an athlete that expects a lot from the gear I need to do the fun stuff I do, I understand the need to trust your gear and partners. 100% products have always delivered for me and being part of this brand and future product collaborations is really rad.”

Ken Block at the wheel.

Founder and CEO of 100%, Ludo Boinnard commented “It takes vision to forge a career in business and racing like Ken has done and we are thrilled to work with him collaboratively in the future as a 100% Visionary.”

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