Introducing the New Rideley and New Fade Colors of Spring 2021

Prev article
Next article

Introducing SP21 Active Performance

Our newest Active Performance Collection is led by the all new Rideley retro and race-inspired square frame that will elevate your everyday sunglasses with upgraded design features in almost every way.

In addition to the Rideley, new frame colors have been applied throughout the rest of the line using unexpected gradient fades. The new Soft Tact Black Havana Fade transitions from the softest black into an exceptional tortoise fade bringing a fresh new light to our Spring Collection

Find your favorite now

Fit For A King - The 100% Loic Bruni Signature ARMEGA
100% Announces Multi-Year Partnership with INDYCAR team Juncos Hollinger Racing