Introducing the New Rideley and New Fade Colors of Spring 2021

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Introducing SP21 Active Performance

Our newest Active Performance Collection is led by the all new Rideley retro and race-inspired square frame that will elevate your everyday sunglasses with upgraded design features in almost every way.

In addition to the Rideley, new frame colors have been applied throughout the rest of the line using unexpected gradient fades. The new Soft Tact Black Havana Fade transitions from the softest black into an exceptional tortoise fade bringing a fresh new light to our Spring Collection. 

Find your favorite now

Two riders in 100Percent® goggles sit on their bikes atop a dune at dusk, one in a black number 14 jersey and one in white, overlooking an endless sea of Glamis dunes.
Runner in a black long-sleeve tee gazing up in red 100Percent A2 sunglasses, framed by Paris buildings.