Go Inside the First Chair Last Call Demo Tour: Whistler 2025 Kickoff
The First Chair Last Call Demo Tour kicked off in Whistler with an unforgettable day on the mountain.
We teamed up with Marcus Goguen, 2025 Freeride World Tour Champion and a 100% athlete we’ve proudly sponsored since 2023, for an unforgettable day in the mountains.
In collaboration with McCoo’s Whistler, the in-store demo allowed consumers to get their hands on the new line of 100Percent® snow goggles and sunglasses—and get on the hill and try the products for themselves.
Guests dropped by McCoo’s Whistler to demo the new 100Percent snow goggles and sunglasses, grab pastries and stickers, and warm up before hitting the hill.
The crew steadily grew, many of Marcus’s local friends stopping by, along with riders who were only heading out for a few hours but still wanted to demo product, snag a photo with Marcus, and be part of the experience.
After about an hour or two, we headed up to the mountain. By around 10 a.m., we had a solid group of 10 riders—composed of locals from Whistler, riders from Vancouver, and even a few from Quebec—all ready to shred and capture content for the day. Our videographer, Cole Nelson, was fully geared up with his massive camera backpack, while photographer James Lawrence, a San Diego local, was posted up and ready to shoot.
The first run of the day went up Peak Express, exactly what you’d expect: the peak of Whistler Mountain, sitting at 7,160 feet (2,182 meters). From there, we lapped Peak Express most of the day, exploring new zones, hitting jumps, and stacking clips.
When we say this crew is incredible, we mean it. These guys jump and trick over anything in sight and move at a pace where, if you’re not paying attention, you’ll get left behind (which may or may not have happened a few times). The entire crew was fully kitted in 100Percent, running low-light lenses ranging from S1 to S2—perfect for the day’s lighting conditions.
It was a true Whistler experience for the team, made possible by Marcus Goguen and his crew. This event was a strong start to the 2025–2026 season. With Whistler setting the bar high, the 25/26 season is off to a powerful start—now it’s your turn to join us on the mountain…
Meet us at a mountain near you to try the latest goggle technologies—swap lenses, test fits—and get your chance to ride with pros and enjoy après together!
