Counterfeit Education on 100% Products

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We are cracking down on fake online marketplaces and counterfeit products - please help us fight the imitators.

Recently, we have been seeing more and more fakes in the marketplace...both products and businesses pretending to be 100%.  We are working diligently to police this fraudulent activity but you, as our fans and partners, can help us with this fight.  Here is some information to educate you better on counterfeiting and you can access more information at

Why is Counterfeiting Bad?

It’s illegal.

It’s not okay to intentionally use another company’s trademarks, logos or designs without the brand owner’s permission. In most countries, counterfeiting is prohibited by law and penalties can include fines and even imprisonment.

It hurts other people.

While the scale of counterfeiting is difficult to comprehend, the International Chamber of Commerce estimates the total global economic value of counterfeit products is as much as $1.2 trillion per year . Since 2008, over 2.5 million jobs have been lost due to the business of counterfeit goods. Counterfeiters may not pay taxes on the products they make, which hurts the economic strength of the immediate region. Manufacturers of counterfeit products are notorious for ignoring labor regulations and best practices. They may not provide fair wages or benefits to their employees, or adhere to child labor or anti-sweatshop laws.

It’s dangerous for you.

You risk identity theft when shopping on websites selling counterfeit products, because these sites may not be equipped with industry-standard technology for protecting your payment method and confidential information. Additionally, there are no assurances that the materials counterfeiters use to make fake goods are safe. Counterfeiters do not have to follow consumer protection regulations which limit the use of toxic substances or processes. Counterfeit products do not have to meet the product safety standards required by government agencies or the rigorous performance standards we set for ourselves. Terrorist groups, organized crime rings, and gangs have been known to finance operations using profits made from the sale of counterfeit goods.

In another predatory practice, websites are designed to copy the look and feel of a brand’s legitimate website to build trust with you so you will feel comfortable providing credit card and personal information. You won’t receive a product, but may have your personal and financial information compromised.

Spot the knockoff!

Below are several clues to help determine if a 100 Percent-branded product you purchased is fake.


  • Counterfeiters typically use inexpensive and flimsy cardboard material, or will ship products without packaging.
  • Product packaging may include wording that is misspelled, or an incorrect model name.


  • If you compare the counterfeit product to the images of products on, the fake product may appear distorted, “off” or altered.
  • The accessories offered with the product do not match those offered with authentic product.
  • The 100 Percent logo may be altered, missing, or replaced with other imagery.
  • Colors and hues may differ from authentic products, and product quality may feel flimsy or poor.
  • The invoice from the seller may not provide contact information or an address.

Counterfeiters on Social Media

Counterfeiters use 100 Percent trademarks, copyrights and intellectual property to manufacture cheap goods and pass them off as authentic 100 Percent products. They have also taken to the social media world to advertise on sites like Facebook, Instagram, Youtube and Twitter. Watch out for ads that promote branded products to be much cheaper than they typically are. The ads appear as sponsored content and look authentic. Also, be aware that counterfeiters promote fake ads and unsafe links; it is likely that counterfeit accounts will be unverified and posted content will seem too good to be true.

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